The experience pushed him towards the legal industry. “You know, when Redman and Method Man were rapping about the ‘triangle bags’ sold by Branson in New York.” Triangle bags? “You know, those baggies shaped and stamped with a triangle-that was Branson’s signature,” he explains, as if this should be obvious.ĭe has been previously arrested for selling weed-he says he was put on parole but never had to serve time. “Jay wanted a good call-back to the days of nickel bags, when you bought weed in manila envelopes,” De says, leaning forward intently. Now, they both want to not just beat the game, but redefine it.ĭe insists that Jay-Z enjoys toking behind closed doors and understands its culture, explaining that their vision for Monogram was to take cannabis back to its street origins-but make it luxury. Cannabis was just a vehicle, he says, that allowed him to send his kids to college and start multiple businesses (he owns a smoke shop, and is about to open an acai bowl restaurant in LA). Similarly, De’s grandparents were cannabis farmers in the Emerald Triangle, and he grew up selling weed to his friends in South Central, Los Angeles.
BOB MARLEY GANJA FARM CRACK
Jay-Z, who came of age during the crack epidemic and War on Drugs, is a drug-dealer-turned-mogul whose hustle towards the American Dream beat the system designed against him.
Less than 5% of cannabis businesses are Black-owned, a 2017 survey found, and equity programs have sometimes yielded the opposite effect, hurting communities of color. A persistent quandary facing the weed industry revolves around whether its racist history will be corrected-or perpetuated-by legalization.
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